Jens of Sweden

I just saw a tv program about "normal" people who has succeeded in their field. Amongst them were 24-year old Jens from Sweden. In just 1,5 year he has built a company from scratch to selling 150 000 MP3 players, and a turnover of about 100 million SEK, aiming for 1 billion in ten years. All he did was importing already existing MP3 players, redesign the exterior, and put his own name on them. Genius! So simple, so smart. Very frustrating!